The 10 New Rules of Crisis Communications (Infographic)

The Agnes + Day crisis intelligence team has designed an infographic that showcases the very important 10 new rules of crisis communications. Please feel free to print it for your team, share it with your network and/or use the embed code found below the infographic to display it on your own blog or website.

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10 New Rules of Crisis Communications - Infographic

Feel free to copy and paste the embed code below to share this infographic on your blog or website.

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Melissa Agnes is an international crisis management keynote speaker and consultant. President of the crisis management firm Agnes + Day, Melissa has developed a worldwide reputation for crisis management, planning and training by helping global brands and government agencies prevent and manage a wide range of issues and crises. She is also the editor of The Crisis Intelligence Blog and host of The Crisis Intelligence Podcast.

18 Comments. Leave new

Solid information well presented. BTW, congrats on your rebranding. Site looks great.


Thanks Duncan!


Hi Melissa, I love this infographic! Very informative and truthful. Crisis communication certainly does work both ways, as they say treat others how you wish to be treated and I'm sure you'd agree everyone wishes to be heard and helped particularly by someone who is willing to level with them. Correct communication is key with any business!


Good graphics. Would love to a graphic on how info travels–with a timeline. Think it could be pretty scary.


That's certainly an interesting idea, Diane! Let me see what we can do 😉

January 23, 2014 5:59 pm

Very clear and usefull, Thanks!!!


Great Infographic. All are very important tips. Thanks for sharing.

Elaine Bonney
January 25, 2014 5:07 am

Useful and informative.


Great infographic, particularly point ten as this is often overlooked.


Dear colleagues, obviously I have a problem with the graphic or I do not understand the meaning of crisis communication. My impression ist that you talk more about rules of communication in general… I do not see the link towards issue management.


Well then Thomas, you should definitely look into effective issues and crisis management more thoroughly because I fear that you're behind in the game. Communications are a major part of effectively managing both a crisis and an issue. The good news is that you have realized this before you're faced with a crisis. Feel free to browse through the other articles within this blog, they'll give you a very good starting point. Though if you think that these rules are rules of communications in general, they absolutely should be – which means you may pick up on crisis communications rather quickly 😉 Best of luck.


Very clear infographic – makes a lot of sense! No hiding behind a brand and coming out as an individual/human. I think point 8 is especially key. A lot of companies have long approval processes, which can hurt attempts to do damage control.

Phil Cederstrom
February 26, 2014 9:43 pm

Nicely said Melissa. Timely and timeless.


Love the infographic Melissa – may I use it in next edition of the book? If yes, I will need it in a form that can be published. Great work. Cheers, Janie


Excellent presentation (as well as information)


I'd like to hear your comments on how to manage a political overlay…managing a public issue that has a political implication.

Edward Mponda
April 18, 2014 10:17 am

awesome – just at the right time for my thesis insights


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