Awesome New Tool Reviewed: “ClicktoTweet” your Crisis Communications

clicktotweet-logoI’m pretty jazzed about this new tool I recently discovered, called ClicktoTweet! ClicktoTweet is a free tool, still in its beta stage, that you may have noticed I’ve started using in some of my blog posts.

Basically, it allows you to create a tweet and then it generates a link for you to insert into your online copy, allowing others to easily tweet out your message. Wanna see what I mean? Click here.

What is the potential of Click to Tweet for your crisis communications?

In a crisis we want our audience to help spread our message. Some even go as far as blatantly asking their audience to retweet specific tweets from the company’s account. Personally, I’ve never been a fan of these types of requests – if someone wants to retweet and share your message, they’ll do so on their own. However, there’s nothing wrong with making it easy for them to do so on their own – and ClicktoTweet allows you to do just that!

Your crisis communications should be created around key message points that you want to communicate with your stakeholders. By using a tool such as ClicktoTweet within your online crisis communications, you make it easy for your brand advocates to share these key message points.

Don’t go “click to tweet” crazy!

Be careful! Don’t go and fill up your entire page with “click to tweet” or “tweet this” links everywhere! You’ll want to concoct one (max two) strong tweets that really relay your key message point in a crisis. Be crafty and subliminal, not overwhelming or demanding.

The downside of the tool

So far, it seems best to shorten your links yourself, since the tool doesn’t seem to do that for you, using up a big portion of your 140 available characters on the link. However, the tool is still in its infancy, and I hope that this is just a minor hiccup that ClickToTweet will soon resolve.

Have you experimented with ClicktoTweet, whether in your crisis communications, marketing communications or blog posts? If so, share your experiences and evaluations of the tool with us below!

Melissa Agnes, is an international crisis management keynote speaker and president of the crisis management firm, Agnes + Day. Melissa has developed a worldwide reputation for crisis management, planning and training by helping global brands and government agencies prevent and manage a wide range of issues and crises. She is the editor of The Crisis Intelligence Blog and host of The Crisis Intelligence Podcast.

8 Comments. Leave new

Melissa, TY for sharing this tool with us ! I will sure experience it for #smem (in French : #msgu)

Reply

Glad I could provide you with something of use, Guylaine! Let me know how you enjoy it :)

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I also use this site: http://pretweetme.com/

It works just like CTT, but I think it's cleaner and faster.

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Melissa Agnes
March 20, 2013 8:58 am

Cool! Thanks David, I didn't know of this one. I'll definitely give it a try :)

Reply

Try http://hrefshare.com/ – it is like clicktotweet by also for Facebook, Google+ and LinkedIn.

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Melissa Agnes
May 1, 2013 9:32 pm

Cool! Thanks, Bill, I'll be sure to test it out :)

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Clicktotweet seems great to get more trafic from twitter. But it has a big inconvenient, if clicktotweet website is down, all links stop working. It would be great to have a plugin doing that instead.

Reply

That's very good to know about Clicktotweet, Benjamin, thanks! A plugin would be great, I agree!

Reply

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Subscribe and arm yourself with Crisis Intelligence!

Get the tips and strategies you need to prevent, manage and overcome any type of organizational crisis, by subscribing to The Crisis Intelligence Blog and Podcast. By subscribing you will receive a weekly email with:

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  • A roundup of my blog posts and podcast.
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I promise to never spam you.