How Google Plus Will Help Amplify Your Crisis Communications

google-plus-crisis-communicationsFacts about Google Plus:
Google+ is a product of Google. The platform offers “do follow” links that help with your link building and therefore your SEO and online reputation management. The more people who follow your organization on Google+ and engage with your brand on the platform, the more emphasis it will have on your search engine rankings. The  stronger and more reputable your organization’s Google+ presence is, the better and more advantageous it will be for your brand, both in and out of a crisis.

Crisis communications insight tip

Posting your crisis communications to Google+ is an intelligent crisis management strategy, for all of the reasons mentioned above. I recently wrote about the 2 social media platforms you absolutely need to be on, pre-crisis and, sooner rather than later, Google Plus will be added to this list.

If you want to be ahead of the game and even more crisis-ready, start focusing on building your organization’s Google+ presence now.

Melissa Agnes is an international crisis management keynote speaker and consultant. President of the crisis management firm Agnes + Day, Melissa has developed a worldwide reputation for crisis management, planning and training by helping global brands and government agencies prevent and manage a wide range of issues and crises. She is also the editor of The Crisis Intelligence Blog and host of The Crisis Intelligence Podcast.

2 Comments. Leave new

Thanks a lot for sharing this, Melissa. I know Matt Cutts said it himself that +1s aren't used as a measurement in SEO but I still think it has, in a way, an effect. Google+ is increasingly becoming popular. More professionals actually prefer it over Facebook.

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Melissa Agnes
March 13, 2014 7:49 pm

I don't put it past Google to have it all work together. I believe that everything has an impact. Not to mention that +1's can endorse Google ads that people we're connected to can see in their search results pages… so it definitely plays a role in our online reputation – and thus, our crisis communications.

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