The Fail Trail: Infographic on 3 High-Profile Social Media Crises

I recently came across the below infographic on The Wall Blog, titled “The Fail Trail”. It’s a really interesting visual on three high-profile brands who have experienced social media crises, Nestlé, Dominos and United Airlines. The infographic details how each brand handled their crisis and the cause and effect of their actions. Check it out!

fail-trail-infographic

This infographic was created by SDL

Melissa Agnes is an international crisis management keynote speaker and consultant. President of the crisis management firm Agnes + Day, Melissa has developed a worldwide reputation for crisis management, planning and training by helping global brands and government agencies prevent and manage a wide range of issues and crises. She is also the editor of The Crisis Intelligence Blog and host of The Crisis Intelligence Podcast.

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Get the tips and strategies you need to prevent, manage and overcome any type of organizational crisis, by subscribing to The Crisis Intelligence Blog and Podcast. By subscribing you will receive a weekly email with:

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