Facebook recently revealed that 78% of their daily U.S. users are accessing the social platform from their mobile devices. I’ve been talking a lot lately about mobile technology and your organization’s crisis communications, and this is yet another indication of the mass use of mobile devices in people’s daily lives.
The fact is, mobile devices are only going to continue to be more and more widely used. Have you checked your corporate website and blog analytics lately? If you’re like many of us, you’ll notice that the number of viewers accessing your corporate online presence via their mobile device is continuing to grow.
So take this as (another) important wake up call. It’s time to embrace technology and assess how it can be used to benefit your organization in a crisis situation.
That said, here are 5 articles to get you started:
- The Future is in Mobile. Is Your Crisis Management Plan Ready?
- 5 Benefits of Using Mobile Apps for your Internal Crisis Communications
- Embrace Technology, Be Crisis-Ready
- 5 Ways to Make Embracing Technology Part of your Corporate Culture
And this is an excellent example of how the Calgary Police leveraged their mobile apps to help communicate with their audiences during the disastrous floods they experienced in July of this year.
Discover how mobile technology will help with your organization’s crisis prevention and crisis planning. Contact Agnes + Day to consult with a leading crisis management professional.
photo by: andrewrennie
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.