Post by Karen Freberg I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. Teaching a crisis class is not only an exciting opportunity for any professor to have (especially this one), it can […]
Crisis Management Reflections of 2013 and Forecasts for 2014, from Karen Freberg
Editor’s Note: Professor Karen Freberg discusses her crisis management reflections of 2013, along with her forecasts for 2014. Within this post, Karen discussed Google Glass and wearable technology, an organization’s online reputation management, along with what brands can expect from 2013 graduates. Q: Give us a brief description of who you are and what you do. […]
“Fabulous” Professors Leading our Future Social Media Pros – The Right Way
Editor’s Note: I’m pleased to be presenting you with a guest post by the very fabulous Karen Freberg. Karen is a professor at the University of Louisville and has written this post to give us a glimpse at what University professors are doing to offer hands-on and practical challenges and lessons, to their students, in the […]
Social Media Monitoring and Restrictions: A Former Student-Athlete’s Perspective
Editor’s Note: The following is a guest post by former student-athlete, Karen Freberg, who shares her experience with Universities’ social media monitoring, policies and restrictions. Athletic departments have taken an active role in not only engaging in social media promotional activities to increase their brand presence among their fans, but also to use it to […]