Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a result, does a disservice to professionals, organizations and society. COVID-19 is a horrific example of how unfortunately […]
About Melissa Agnes
Review: ReputationDefender’s New Personal Branding Solution
Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name? Unfortunately, in my experience, most professionals don’t think about their professional brand, how well it represents […]
A Message of Hope and Relatability: If COVID-19 Has You Worried About Your Business, You Are Not Alone
I received the following letter today from a client and it spoke to me. It spoke to me because of how pure, true and relatable this message is. I’ve chosen to share it with you because I want you to know that the fear you are likely experiencing amidst the Coronavirus (COVID-19) crisis is normal […]
A Crisis Ready World Is All Of Our Responsibility — Let’s Discuss The Individual Steps Towards Achieving This.
I sit on the Global Advisory Board of the Institute for Strategic Risk Management (ISRM)—which is an amazing organization that I’m extremely proud and honored to be a part of—and I’ll be in Geneva this coming week to attend and partake in a symposium they’ve put together for the advisory council and other global leaders […]
When Designing Controls Around Your Crisis Communications, Don’t Do This!
One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another. Depending on the size and structure of […]
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