Your first response strategy is one of the most important and crucial steps within your social media crisis plan. When done properly it can immediately help you begin to regain control of the situation, easing the flow of negative comments and complaints flooding your wall, Twitter feed, inbox and wherever else the messages may be […]
Top 8 Signs Your Brand is Under Social Media Attack
Being a fabulous reader of my blog you understand the importance of being prepared with the right social media crisis plan. You know that the right crisis plan can save your brand from irreparable damage, as well as grant you the unique experience to turning an attack into a positive PR opportunity. But before you […]
My Interview with Leigh Kostiainen: The Importance of Developing Your Social Media Crisis Plan
I was recently interviewed by the lovely Leigh Kostiainen, from Advanced Fan Page Solutions, on the topic of Social Media Crises and why it’s so important to be prepared for one with the right social media crisis plan. In the interview Leigh asks me some great questions about why it’s important to protect your brand with […]
5 Secrets to Becoming a Super Social Media Monitor
So it’s been a great week! We’ve gone through the ins and outs of social media monitoring and by now you should be fully equipped to: Start setting up your social media listening posts Know the type of social media monitoring team your brand requires (if any) Begin monitoring the social discussions around your brand! […]
How to Know If You Need a Social Media Monitoring Team
If you’re a big brand, with many online conversations taking place about you on a regular basis, then simply setting up your social media listening posts probably won’t suffice. You’ll need a team responsible for tracking those conversations, and most importantly, listening to them on a daily basis. And by daily, I mean 7 days […]
