In order to respond to and overcome a social media crisis you need to first understand one. And in order to understand one, well, you need to have the right mindset. It’s hard because many of us are still used to the “old mentality”. The mentality where we speak at our customers, not with them, […]
5 Proper Ways to Respond to Negative Criticism Online
In today’s social reality, not only do customers have a powerful voice, but they know exactly how to use that voice – and they expect to be able to use it however they see fit. So what do you do when those voices turn negative and that negativity is veered towards your brand? Do you […]
