One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another. Depending on the size and structure of […]
Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books
We hear about cybersecurity incidents happening all the time. Most often, we hear about the massive breaches that happen to the biggest of brands. But the truth is that cybersecurity incidents are a threat that can happen to any and every company. You don’t have to be a massive household name to be targeted. While […]
How To Detect The Risk Of Negative Virality
A common fear when it comes to issue and crisis management is the uncertainty around virality. Which makes sense. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral* against their organization. But what if I told you that it doesn’t have to catch you by surprise? That there is a […]
If You Outsource Your Social Media Marketing, This Is An Important Message For You
If you outsource your organization’s social media marketing and have not yet considered this, then your brand is at risk! Many organizations outsource their social media marketing for one reason or another. Unfortunately, few of them consider what they expect of their outsourced team in the event of a rising risk. In this crisis ready […]
Issue Management: The Importance Of Choosing Your Lens
Image: Konontsev Artem | Shutterstock As I frequently share on stage, one of the secrets to being crisis ready is to choose your lens. The lens through which you choose to see a negative situation directly impacts the actions you take in response to that situation, which directly impacts the results that that situation has […]
