Courtesy: This Is Us NBC Last week, I posed the question of “what kinds of scenarios, allegations, or rumors risk planting emotional doubt in the minds of your stakeholders?” As I explained, this is an important question to answer as a little bit of emotional doubt can present long-term negative effects on your brand. Coincidentally, […]
When Doubt Is Planted, Your Brand Becomes Vulnerable
Ulta Beauty has been accused of cleaning and reselling used makeup, by former employees. While other employees have negated the allegations, and while the brand has come forth with a response that addresses the accusations, stating that they “do not allow the resale of used or damaged products,” the risk of these types of allegations […]
