The Cincinnati Zoo has suffered a lot of backlash, online harassment and even a Twitter hack ever since the tragic incident of the fatal shooting of Harambe, the Gorilla, back in May of this year. After months of being subjected to this online abuse, the zoo has decided to shut down their social media accounts.
Was this the right crisis management decision or will it potentially have even more damaging effects on the brand? This is precisely the question I answer in this week’s #crisisready video. Have a watch!
What do you think about the Cincinnati Zoo’s decision?
Comment below or use the hashtag #crisisready on Twitter and let’s continue this conversation!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.