Many organizations face this dilemma. They have the best of intentions to communicate with their stakeholders in a crisis, but for one reason or another, they just simply feel as though they genuinely have nothing to say. So they say nothing, which ends up being a major crisis management mistake.
So, if saying nothing isn’t an option (which it isn’t), what are you supposed to do in a crisis if you have nothing to say? In this week’s #crisisready video I provide some essential and practical tips for managing and overcoming this dilemma. Take a look:
Do you have a crisis management question you’d like me to answer?
Comment below or use the hashtag #crisisready on Twitter and I’ll do my best to answer your question in an upcoming video!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.