Crisis Ready Coaching Program

Your brand works hard for its relationships, its reputation, and its status.

It deserves the gift of invincibility.

The Crisis Ready Coaching Program is designed to help you build brand invincibility in a fraction of the time it would take you on your own, for a fraction of the investment it would cost you to hire an expert.

Building a crisis ready culture is a dynamic and challenging undertaking.

Throughout her years of working with organizations, Melissa Agnes has come to learn that often times those who are tasked with this role find that it can be a stressful experience for a number of reasons. The three biggest and most common of these reasons include:

It's Complex

There are a lot of moving parts. Everything from classifying your high-risk scenarios, to designing your internal escalation protocols, to integrating the program into the culture of your organization...all of which is complex, yet critical.

It's Time-Consuming

You’re busy. This is not the only thing on your to-do list, you’re juggling multiple projects and commitments, and you know that in order to do this right it will require time and commitment.

It's Isolating

Not everyone “gets it”. Becoming crisis ready requires buy-in and support from the entire organization, and it can be frustrating to need the participation of colleagues who are not completely sold on the “why” or the necessity of it all.

But what if it didn't have to be?

The Crisis Ready Coaching Program was designed to help you conquer these challenges and help your organization become crisis ready in a fraction of the time it would take you on your own, for a fraction of the investment it would cost you to hire an expert.

About the Crisis Ready Coaching Program

This is a 6-month program designed to help you streamline the process of designing and implementing your organization’s crisis readiness. The goal is to have you come out of it with a robust and scalable Crisis Ready Program that meets best practice standards.

It’s complex... so why not leverage a proven framework and helpful resources?

It’s time-consuming... so why not streamline the process by tapping into the knowledge and experience of others?

It’s isolating... so why not benefit from a supportive peer group that gets it?

Who this Coaching Program is for

If you are responsible for designing or maintaining your organization’s Crisis Ready Program, and if you:

Don’t know where to start.
Know you will run into roadblocks along the way.
Anticipate struggles gaining full buy-in and support from necessary members of your organization.
Wish to significantly reduce the time requirement involved with designing your program.
Want to make sure you are designing a useful program based on industry best practices by working with an expert in the field, while not having to invest in the usual 6-figure price point that comes with it.
Would benefit from a peer group that will help to hold you accountable to your goals and offer strategic support for your efforts along the way.
Are committed to your mission of helping your organization implement a crisis ready culture.

Then this coaching program may be right for you.

Melissa is very selective in choosing each group member. The goal is to create a group that is diverse, committed, action-oriented with a synergy that elicits maximum results. There is only one spot allotted per industry, with a maximum of up to a dozen people per group. Additionally, confidentiality is a non-negotiable requirement for all members so that we create a safe community where everyone feels comfortable to share and be real.

Answers to commonly asked questions...

What are the deliverables?

While each group member’s objectives, and therefore deliverables, will be slightly different, the purpose of this program is to help you design and implement a scalable and robust Crisis Ready Program that can then be embedded into the culture of your organization.

Ultimately, a comprehensive Crisis Ready Program is comprised of the following:

a) A scalable Crisis Ready Governance Model that ensures that each stakeholder group has a representative at the table, clearly identifies “responsible” vs. “accountable” roles, and seamlessly integrates into the governance structure of the organization.

b) Processes and protocols for internal escalation of an incident, activation of the program, and effective crisis communication drafting, approval processes, and efficient internal dissemination.

c) Identification and a deep understanding of the most likely high-impact issues and crises that the organization is most prone or susceptible to.

d) Crisis management playbooks that provide a strategic roadmap for the first 24-48 hours of a breaking crisis.

e) Crisis communication handbooks that detail strategy of communication by stakeholder group, means of primary and secondary communication, and draft messaging to be leveraged and finalized in the midst of a breaking crisis.

The 1:1 kick-off call will discuss which areas of your crisis readiness will be most beneficial as your areas of focus throughout the 6-month program.

What is the time commitment for this group?

In addition to the time you will spend developing your Crisis ReadyTM Program—which as a result of this program will be significantly reduced—being a member of this program will require 2 hours a month, plus reading time and any additional time you spend in the group forum with your fellow members.

It’s worth reiterating that we know you’re busy, and we are too. This program is designed to help you save time (and money) and every moment spent together will be deliberately designed to maximize the value you gain from your commitment to this Program.

What is the investment?

Why is there only one spot allotted per industry?

This serves two purposes:

1. We want to make sure that each member feels comfortable and confident in the confidentiality of this group, and do not want anyone to feel as though they’re at risk of sharing confidential information with a competitor.
2. There is a lot of value in diversity. It offers different experiences, lenses, and diversified solutions for issues and struggles that relate to and can be adapted and applied to the other industries.

What are the rules of the program?

This program is for professionals who are serious about and committed to building out their crisis readiness. The guiding rules for this group are simple:

A commitment to confidentiality is a non-negotiable.

The information shared within this group will be sensitive. It is of the utmost importance that every member feels comfortable and confident that this group is a safe place to be real, be vulnerable through the frustrations that are likely to occur while developing their Crisis Ready Program and feel supported. Melissa takes confidentiality in her work extremely seriously and will expect the same from each member—each of which will sign a Non-Disclosure Agreement as part of joining the program.

The monthly webinars are required.

It is important that each member gains the most possible value from this program. In order to attain this, each member will need to be committed to this 6-month program. You are investing in it and we are investing in you. We know how busy you are, but we also know you’ve undertaken this important endeavour. Every moment you spend within this group will be deliberate, to the point, and geared towards your success.

Furthermore, the collective will only gain maximum value by every member’s dedicated participation. Therefore, while the monthly webinars will be available as recordings post the live event, it is strongly recommended that you prioritize this time each month to attend the live sessions to gain, as well as to provide, maximum value.

During our group kick-off call, we will work together to schedule these monthly webinars in a way that aims to fit everyone’s calendar.

There is zero tolerance for judgment. Only support, helpful insight, and encouragement.

This is a safe place of support and a commitment to your success. Any judgment or disparaging behavior of any kind will not be tolerated.

Let’s have fun!

While the work of becoming crisis ready is serious and important, and our time together will be focused and dedicated, it's also important for this group to be a joyful event that we all look forward to being a part of each month.

When does the next Crisis Ready Coaching Program start?

Becoming crisis ready is complex and labour-intensive. Why not tackle it strategically in a way that will help you shorten the learning curves and deliver in accordance with industry best practices... and have a little fun with like-minded professionals while you’re at it?

The next Crisis Ready Coaching Program kicks off soon and seats are limited. If you'd like to learn more about how to become a member, let's schedule a call to discuss.

Click here to schedule a call with Melissa Agnes

Interested in learning the flexible ways Melissa can help your team become crisis ready?

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