Part of being crisis-ready means thinking through your organization’s top high-risk scenarios and developing a crisis preparedness program that is scalable, flexible and realistically actionable – and then integrating that program into the culture of your organization.
In this week’s #crisisready video, I provide a high-level overview of how you can go about approaching the development of a strategic crisis preparedness program for your organization. Take a look:
Do you have a crisis management question you’d like me to answer?
Comment below or use the hashtag #crisisready on Twitter and I’ll do my best to answer your question in an upcoming video!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.