If you’re a regular reader of this blog, than you know that I have a strong sentiment towards CEO’s going social in 2013. (Read more about why and how this is beneficial to your company or organization here.)
In support of this, Weber Shandwick recently did a study and found that the majority of companies without a social CEO want theirs to become social, and those with a social CEO would like to see them be even more social.
Their study also shows that:
- 61% of organizations with a social CEO believe that it makes their CEO more effective in managing crises; and
- 78% have seen a positive impact on their company’s reputation
The below infographic visually demonstrates the results of the study – though they are not surprising they are very interesting. Take a look:
Infographic: The benefits of having a social CEO
Click to enlarge
This infographic was originally published here.
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.