A fabulous reader of mine sent me the below screenshot via email yesterday afternoon. Get ready to have a laugh! Click to enlarge: I couldn’t help but laugh out loud as I read the restaurant’s reply to their customer’s complaint. How can people be so unconscious… unaware… foolish… self-evolved… stop me when I get the […]
When Does a Social Media Issue Campaign Go Too Far?
Editor’s Note: The following post was written by Tony Jaques, an Australian Issue and crisis expert and author of the online newsletter Managing Outcomes. It all started when Nestle made a minor change all around the world to one of its leading baby formula products. Unlike anywhere else, some Australian mothers started a social media campaign […]
Starbucks’ Lesson: A Social Media Attack Can Arise When Least Expected
Starbucks found themselves in a little conundrum this week when they tweeted to their Argentina customers, apologizing for a temporary supply shortage, and therefore the temporary use of non-branded cups and sleeves – made in Argentina. Typically, this would have been a smart and well-received message from the coffee brand. However, there are exceptions to […]
Take a Cue from Browns: How NOT to Respond to a Social Media Crisis
Yesterday afternoon, an online friend of mine, Richard Hall, brought a rising social media crisis to my attention: #BoycottBrowns. With tweets coming in by the minute, 82,000+ Facebook group members boycotting the bar, and people showing distaste and utter bewilderment across the social media board, Browns Independent Bar, in Coventry, England, was sure wishing they […]
Jay Townsend’s Non-Apology Dissected
On May 26th, Jay Townsend, chief political advisor and campaign spokesperson for Rep. Nan Hayworth, posted an unacceptable comment to a Facebook page where he said: “ […] Let’s hurl some acid at those female democratic Senators who won’t abide the mandates they want to impose on the private sector” Talk about an unacceptable comment […]
