Editor’s Note: The following is a guest post by Jane Jordan-Meier, author and CEO & president of The Media Skills Academy. The CEO is (or should be) the most prized communications asset at a company’s disposal. He or she drives corporate strategy and gives voice to performance and progress. The CEO establishes the building blocks of […]
How to Use Social Media to Communicate Your Message in a Crisis
Communication is critically in a crisis. When it comes to using social media to communicate your message it can get a little overwhelming. So many channels, so many expectations, so many opportunities. Where do you begin? There are three cores to using social media to communicate your brand’s message throughout a crisis: Your message The […]
The Five Tenets of Crisis Communications
Recently, on the premiere airing of The Crisis Show, one of my co-hosts, Jonathan Bernstein, evaluated the five tenets of crisis communications for the current Linkedin security breach crisis, and gave Linkedin a major 5 out of 5 FAIL based on these 5 key crisis communications points. Thinking that this was a wonderful analysis, as […]
