Having a social media presence is an important crisis preparedness strategy. There are many organizations out there that still don’t have a social presence for one reason or another. Sometimes, they don’t see the value in it, other times they think social media isn’t necessary for their line of work, and others simply procrastinate out […]
The Importance of Strong SEO Pre-Crisis
Search engine optimization (SEO) is a great and tricky thing that we often hear about, though not many of us really, truly understand. And that’s OK because it’s tricky, complex and with the frequency in which technology and algorithms change, SEO is an ever-changing evolution. What we do know, however, is that it’s needed for our […]
