I recently came across the below infographic on The Wall Blog, titled “The Fail Trail”. It’s a really interesting visual on three high-profile brands who have experienced social media crises, Nestlé, Dominos and United Airlines. The infographic details how each brand handled their crisis and the cause and effect of their actions. Check it out! […]
When Does a Social Media Issue Campaign Go Too Far?
Editor’s Note: The following post was written by Tony Jaques, an Australian Issue and crisis expert and author of the online newsletter Managing Outcomes. It all started when Nestle made a minor change all around the world to one of its leading baby formula products. Unlike anywhere else, some Australian mothers started a social media campaign […]
