Where does your website rank within the search engines? If a crisis were to break tomorrow and dozens to hundreds of blogs and news sites were to publish about your organization in a negative tone, how quickly would these articles overpower your organization’s online reputation and search engine rankings? Exactly how vulnerable is your online […]
How Black Hat SEO Will Destroy your Online Reputation
I recently read a post aimed at exposing how some people/organizations use black hat SEO techniques to get their competitors banned from Reddit. Written by Jonathan and Erik Bernstein, this post (which can be found here) got me thinking of all the companies that use black hat SEO techniques and call themselves “SEO experts”. Unfortunately, […]
The Importance of Strong SEO Pre-Crisis
Search engine optimization (SEO) is a great and tricky thing that we often hear about, though not many of us really, truly understand. And that’s OK because it’s tricky, complex and with the frequency in which technology and algorithms change, SEO is an ever-changing evolution. What we do know, however, is that it’s needed for our […]
Colton Day Answers Commonly Asked Online Reputation Management Questions
Online reputation management is a hot topic at the moment, and rightfully so. Never before have brands been as vulnerable as they find themselves today. That said, the following are answers to some online reputation management questions that we get asked often: Q: How can we focus on SEO for crisis management BEFORE a crisis strikes […]
Online Reputation Management: Dealing with Negative Search Engine Results
This week I’m answering Wendy’s question. Wendy asks: “How do you deal with negative and/or inaccurate information that shows up high on Google, so that if someone searches for your brand the negative information shows up on top despite positive stories you’ve circulated?” This is an excellent question! Search engine optimization (SEO) is a very […]
