I talk often about your targeted FAQ and it’s importance within a social media crisis, so I thought I would take the time today to detail everything required within your strategic FAQ and to give you a little homework in order to advance and strengthen your social media crisis plan! Are you ready? Let’s go! […]
Risk Assessment: Preventing and Preparing for a Social Media Crisis
Getting your team together to do a risk assessment in order to identify potential risk that may present itself to your brand, is one of the first steps in preventing and protecting your brand from a social media crisis. Without understanding the risk involved and the possible crises that may occur, how can you begin […]
6 Features to Include Within Your Internal Communications Platform
In order to overcome a social media crisis quickly and efficiently, you’re going to need all the help you can get! Aside from leveraging the help of your still-happy fans and followers (which I talk about here), it’s important to have your entire staff assist in helping you regain control of the crisis in the […]
18 Take-Aways From 3 Great Social Media Crisis Plans: Boingo, the Red Cross and Fontaine Santé
You know what I love more than a good crisis? A great social media crisis plan! I love when brands take the right steps to protecting themselves, and I love to watch them come out of a crisis in record time and with even more loyal fans then they had going in! It’s a rare […]
The Makings of a Great Social Media Crisis Plan, part 2: The Red Cross
Keeping in line with our theme of the week – learning through the great examples of smart brands in a crisis – about a year ago the Red Cross overcame a situation which could have potentially gone viral, damaging the organization’s trusted reputation. Instead, the Red Cross being quick to respond with humor and human […]
