If you’re a frequent reader of my blog, then you’re well aware of what can happen to your business if you find yourself caught unprepared and faced with a social media crisis. We’re talking serious reputation damage, loss of customers and a monumental blow to your business’ bottom line – but you already knew that! […]
What is a Social Media Crisis Plan and Why Do You Need One?
From the little corner cafe or the home-based brand-of-one, to the global corporation and the world renowned non profit organizations, these brands all have one thing in common: A social media crisis, which is a public form of a traditional crisis, attacks them all evenly. It doesn’t matter how big your brand is anymore, social […]
What to Include Within Your Social Media Crisis Policy
A social media crisis policy is a great tool to have when you want to be sure that every member of your team: Understands what a crisis is and means to your brand Knows who is responsible for handling a crisis and how to reach them Clearly understands their own roles within a crisis, and […]
