Communication is critically in a crisis. When it comes to using social media to communicate your message it can get a little overwhelming. So many channels, so many expectations, so many opportunities. Where do you begin? There are three cores to using social media to communicate your brand’s message throughout a crisis: Your message The […]
The Employee’s Guide to Social Media Crisis Management
What happens if the company or organization you work for finds itself in a social media crisis, but hasn’t invested in a social media crisis plan? What do you do when the stress of the situation starts to escalate and you’re still left unclear of your role within the crisis? When you feel unhelpful, confused […]
5 Secrets to Becoming a Super Social Media Monitor
So it’s been a great week! We’ve gone through the ins and outs of social media monitoring and by now you should be fully equipped to: Start setting up your social media listening posts Know the type of social media monitoring team your brand requires (if any) Begin monitoring the social discussions around your brand! […]
