One thing is for sure: no matter where a crisis originates these days, it will find itself being discussed, linked to, shared and retweeted on Twitter. Hashtags will be developed and used, your organization will experience an influx of tweets and mentions that will need to be monitored, filtered through and responded to – in […]
Update to Yesterday’s Post: Is Twitter On Its Way to a Social Media Crisis?
Reader, Dave Zan, was nice enough to respond to yesterday’s post about Twitter potentially being on its way to experiencing a social media crisis, with a link to Twitter’s official statement regarding the recent Burger King and Jeep hacks. Within this statement/post, Twitter addresses the concerns of the public by saying: “Over the past couple […]