Two words that we’re all too familiar with: Twitter hacks. When it comes to Twitter hacks, there are things that you can do to protect your account, and I’ve spoken about them numerous times here on my blog. However, with the hacking that took place last week, when 15,000 accounts were compromised, I thought it […]
Protect Your Twitter Account from Hackers with Two-Factor Authentication
With all the oh-so-many Twitter hacks we’ve been seeing lately, guess who has finally provided us with two-factor authentication. If you guessed Twitter (or read the title of this post), you’re right! This has been long overdue and is great news. What does this mean for your brand’s Twitter security? Once you’ve enabled the two-factor […]
Why Twitter Hacks Result In So Many New Followers
I’ve been asked the following question lately: “Why do incidents like the recent Burger King and Jeep Twitter hacks end in such an increase in followers for the brands?” My answer is simple: Because it’s interesting. It’s like asking why people enjoy watching reality TV. It’s amusing, entertaining and dramatic (well, not for me but […]
Update to Yesterday’s Post: Is Twitter On Its Way to a Social Media Crisis?
Reader, Dave Zan, was nice enough to respond to yesterday’s post about Twitter potentially being on its way to experiencing a social media crisis, with a link to Twitter’s official statement regarding the recent Burger King and Jeep hacks. Within this statement/post, Twitter addresses the concerns of the public by saying: “Over the past couple […]
Is Twitter On Its Way To Experiencing Its Own Social Media Crisis?
It’s clear that the Burger King Twitter hack of Monday, and the @Jeep Twitter hack of Tuesday are not crises for the brands; they’re issues. (You can read more about these differences here) However, if these hackings persist it most certainly will become a crisis for the social media brand, Twitter, itself. And with all the […]