Welcome to episode #001 of The Crisis Intelligence Podcast with Captain Chris Hsiung and Shino Tanaka.
When I think “crisis intelligence” I immediately think of the Mountain View Police Department in Silicon Valley. What this police department is doing to engage with their community on social media and how they’ve integrated social media as a core part of their crisis communications and emergency management plan is simply inspiring.
Within this episode, I speak with Captain Chris Hsiung and Shino Tanaka about the role that social media and real-time communications play within Mountain View PD’s crisis and emergency management. We discuss what they call their “bank of community trust”, how they’ve integrated social media and the Mountain View community into the core communications structure of MVPD, and of course the lessons they’ve learned along the way.
Captain Hsiung and Shino also share a recent crisis that they experienced when a mountain lion was spotted within city limits, how they leveraged social media to keep citizens safe and how #MVpuma became a nationally trending hashtag – and what that meant for the success of their crisis communications.
It’s a conversation that impressed and inspired me. I hope it does the same for you. Enjoy!
Running time: 56:40
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Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.