Welcome to episode #008 of The Crisis Intelligence Podcast, with Melissa Agnes and Greg Power
In this age of social media and continual distractions, story telling is an art form that can help you be heard – and remembered – through the noise. In fact, story telling should be a part of every organization’s corporate culture.
In a crisis, a strong and human story can help you get in front of the headlines and become the narrative of your own crisis. But how can you achieve this when the stakes are so high and the pressure is on?
In this episode, Melissa Agnes and Greg Power, President of Weber Shandwick Canada, discuss the power of story telling in crisis communications. The reality is that a powerful story told by your organization can save you from an otherwise irreparable crisis.
This episode of The Crisis Intelligence Podcast discusses:
- How to make story telling part of your corporate culture, not just your crisis communication plan.
- How a dramatic narrative, told by your organization, can save you from an otherwise irreparable crisis.
- Other organizations that have leveraged the power of story telling to successfully manage crises.
- How the art of story telling for crisis communications can help you become the narrative of your own crisis and get ahead of the headlines – and be memorable in the best way possible.
Enjoy the listen!
Running time: 53:50
Learn more about Agnes + Day, The Crisis Intelligence Firm.
Thanks to Greg for taking the time to discuss this interesting and unique angle on crisis communications with me!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.