Welcome to episode #026 of The Crisis Intelligence Podcast, with Melissa Agnes and Tom Iovino.
“People have to know you care before they care about what you have to say.” – Tom Iovino
Public information officers and crisis communicators have critically important responsibilities in difficult times. They have (or should have) excellent communication skills, strategic minds and a unique ability to work well under pressure. They also have some pretty fascinating stories to share!
Tom Iovino is a public information officer for the Pinellas County Government and how he became a PIO is a fun tale! Within this episode of The Crisis Intelligence Podcast, Tom shares some of his more interesting stories and experiences as a PIO, along with the biggest and most important communication lessons he’s learned so far.
Tom also shares some unorthodox advice, discusses what him and his team have been doing to prep and educate the public on the Ebola crisis and some of the communication strategies they implement year-round to keep the members of their community safe. He also reveals that he’s a space geek and that he has learned a lot about being a good PIO from NASA!
This episode of The Crisis Intelligence Podcast discusses:
- Strategies to help you “excuse-proof” disaster planning.
- How to reshape your message to continue to make an impact and reach your audience in new ways.
- Digital communication strategies for PIOs
- Tips for feeding the media to inspire them (and make their jobs easier) to help share your important messages and stories.
If you’re responsible for your organization’s crisis communication, are a PIO or are interested in becoming a PIO, I recommend you listen to this podcast. Enjoy!
Running time: 1:15:11
Learn more about Agnes + Day, The Crisis Intelligence Firm.
Connect with Tom on LinkedIn
Check out and subscribe to Tom’s blog, The PIO Chronicles
Follow Tom on Twitter: @pio_chronicles
Check out the Pinellas County’s website
Fan The PIO Chronicles on Facebook
Thanks to Tom for having this fun conversation with me!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.