Welcome to episode #042 of The Crisis Intelligence Podcast, with Melissa Agnes and Roy Reid.
Proactively building trust with your stakeholders is a profound crisis preparedness strategy (amongst other things). But in order to build outrageous trust, you need to begin by working from the inside out. An organization that focuses on building a corporate culture of trust with both their internal and external stakeholders will find that a) they minimize risk on a regular basis, in everything they do; and b) they have a powerful advantage in a crisis – the trust of their stakeholders, the benefit of the doubt.
So what does having a culture of “outrageous” trust really mean and how do you go about cultivating this? In this episode of The Crisis Intelligence Podcast, I sit down with Roy Reid to discuss the exact answers to these questions in full detail. Roy and I discuss the many levels of trust and provide actionable tips to help you build a high-trust culture within your organization.
No matter what stage of cultivating outrageous trust you may be at right now, there are a ton of tangible takeaways in this episode for you to either begin or continue down the road of building a culture of outrageous trust.
This episode of The Crisis Intelligence Podcast discusses:
- Where to focus your trust-building initiatives.
- The benefits of cultivating outrageous trust into the very culture of your organization.
- The difference between being trustworthy and trustED.
- The 4 attributes of outrageous trust.
- 8 guiding principles to achieving trustworthiness.
Roy gives a ton of takeaways to help you begin – or continue – building a corporate culture of outrageous trust. Enjoy!
Running time: 1:14:45
About host, Melissa Agnes
Learn more about Agnes + Day, Melissa’s crisis management firm.
About guest, Roy Reid
Thanks to Roy for having this informative discussion with me!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.