Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki.
When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. Adding to the challenge, Monika and her team were only given three days notice before the receivership needed to be publicly announced – two of which were weekend days.
Within these three days, Monika and her team were tasked with preparing the communications and statements for stakeholders; strategizing a way to get ahead – and stay ahead – of the news cycle; determining the best way to communicate the news internally while soon after needing to also prepare the internal team for the tasks and challenges of helping to manage this crisis; and much more.
In this episode of The Crisis Intelligence Podcast, Monika shares her story of how her and her team managed this crisis in real-time. She shares the biggest challenges they faced, how they prepared their crisis communications strategy, the results that ensued, and the biggest lessons and takeaways she learned first-hand, along the way.
This episode of The Crisis Intelligence Podcast discusses:
- Monika Lancucki’s first-hand crisis management experience – her and her team’s successes, their failures and the many lessons learned in real-time.
- How to prepare and manage a corporate crisis involving receivership.
- Strategies for breaking unwanted news to employees… employees that you also need to actively help you manage the crisis.
- Practical examples on how to shape a story and become the narrative of your own crisis.
It’s an interesting story with tons of insightful takeaways. Enjoy!
Running time: 54:31
Connect with us!
About host, Melissa Agnes
Learn more about Agnes + Day, Melissa’s crisis management firm.
About guest, Monika Lancucki
A big thanks to Monika for taking the time to share your story with us!
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.