The fact is that mobile is the new… well, everything. From marketing to eCommerce, and yes, even your crisis plan needs to have a mobile component to it.
Don’t believe me?
Here are just a few stats to help you grasp the ever-growing potential of mobile:
- 75% of Americans admit to bringing their mobile phone to the washroom
- In only 1 year’s time, mobile is predicted to overtake desktop Internet usage
- Nearly half of Facebook’s 150 million daily visits come from a mobile device
- More people in the world have mobile devices than they have access to safe drinking water or electricity
- The average person spends 2.5 hours a day on their mobile devices
What does mobile mean for your crisis management and communications?
Simply put, it means a world of opportunity.
Consider this: If each and every one of your stakeholders owns a mobile device (which is highly probable) how can you utilize the distinct advantages of this reality in a crisis? Being set up with a mobile app, for example, would allow you to send push notifications, enable geo-targeting, send out real-time alerts of important updates and news, SMS potential, and a bunch more.
Start thinking mobile now: When incorporating mobile into your crisis management plan, analyze who your stakeholders are and what useful information or tool you can provide to them in a crisis AND on a daily basis. The best mobile strategy is one that will serve a valuable purpose in and out of a crisis. The more people who download and use your mobile app out of a crisis, will already have it and be familiar with it in a crisis.
If you want to get ahead and truly enable your team to be able to handle a crisis situation in today’s digital world, then start thinking mobile. It’s time to incorporate a mobile strategy into your crisis management and crisis communications plan.
Is your company or organization prepared with a crisis management plan that meets today’s digital standards and realities? If the answer is no, or that you aren’t sure, click here to discover your next step.
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.