What will Google Glass mean for your company or organization’s crisis communications and crisis management? What are the real-time risks that Google Glass will present to your organization, and how can you make sure to be prepared for these risks – and when should you start preparing?
We can’t hide from or deny the fact that wearable technology is the up-and-coming and will present many risks and many opportunities to society, individuals, companies and organizations – In fact, the risks have already begun to surface.
I recently had the opportunity to sit down with the fabulous Karen Freberg, who is part of the Google Glass Explorers Program, to discuss Google Glass and the many benefits, opportunities and downsides Glass will bring to your company’s crisis communications and crisis management in the very near future.
Within the below video (which you can also download as an .mp3 to listen to on-the-go) Karen and I discuss:
- How Glass will benefit your crisis communications – both internally and externally
- What Google Glass will mean for first responders
- How Glass is going to affect citizen journalism – and what this means for your company or organization
- What companies and organizations need to plan to do (and start doing) in order to protect and prepare themselves from the risks and the benefits of Google Glass
- And a whole bunch more!
Google Glass and your crisis communications
Watch Karen and my discussion on Google Glass and what it means for your crisis communications
(or download the .mp3 file of this discussion below the video, and listen to it on your way home tonight!):
Download the audio file to listen to on-the-go: Click here to download the .mp3 file
About Karen Freberg
Karen is a professor in Strategic Communications at the University of Louisville, as well as an adjunct faculty member for West Virginia University in the Integrated Marketing Communications (IMC) Graduate Online program. Karen has presented at several U.S. and international research conferences and has been published in several book chapters and in academic journals such as Public Relations Review, Media Psychology Review, and Health Communication. Her research interests are in public relations, social media, crisis communications, and mobile technologies. Follow Karen on Twitter and connect with her on Linkedin.
My apologies to Mike McKenna!
My apologies to the ever-so-talented Mike McKenna of Team Solutions for forgetting your company name during the live recording of Karen and my discussion on Google Glass and Crisis Communications. Mike is a talented and extremely knowledgable disaster responder, trainer and speaker, and I absolutely recommend following him on twitter: @TEAM_Solutions.
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.
Good stuff Melissa and Karen. Yes, many implications with using Google Glass in disaster response. Some good, some not so good. I wrote an article about disaster response priorities and I can foresee a specific article, show, billboard or water color drawing about how those priorities can mesh with this new and "here-to-stay" technology too. Keep up the great work!
Hi Mike,
I thought you'd enjoy the discussion! Yes, so much to plan, prepare and train for. Technology certainly keeps us all on our toes!