And that’s the truth. Today’s “word of mouth” is expressed and shared on social media which impacts your search engine rankings. When prospective clients and customers are in need of a product or service, they first Google it and then mozy-on over to the reviews, articles and other forms of online content that may provide them with the insight and answers they’re looking for. It all plays in together.
The same goes in a crisis. You can’t just think in terms of traditional crisis management anymore, you have to remember the search engines. How are the conversations, articles and blog posts discussing the crisis going to:
- Impact your organization’s online rankings?
- Affect your organization’s online reputation for the long-term?
It all plays in together today, every dot connected with the previous and the next. Add the fact that YouTube, Google Plus and Google Search are intrinsically linked together and your head might just explode from the realization of it all!
However, when you plan and prepare for this reality in advance you can provide your organization with the tools and opportunities to be a step way ahead of the rest – including the crisis. It’s one thing to have high rankings when the waters are calm. It’s another to keep those high rankings when the shit hits the fan. The only way to protect your organization from the risk of it all is to realize that your online reputation is your reputation and to put strategic measures in place to make sure that your organization is as protected and prepared as possible.
How much attention have you given your online reputation on a crisis preparedness front? Want to learn more? Contact Agnes + Day.
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.