Building an Invincible Brand in an Uncertain World
"Crisis Ready serves as a strategic blueprint to help organizations prepare for and successfully navigate turmoil, all while building trust and confidence with their stakeholders."
– Chris Hsiung, Law Enforcement Executive
Some of Melissa's clients include...
Crisis readiness is cultural
Being crisis ready means that your entire team isn’t just able to withstand the bad, but is able to transform any negative situation into something that has a positive outcome for your organization—making your brand INVINCIBLE.
Building an invincible brand is a process. Fortunately, it’s a process that you can adapt and implement into your organization, no matter your organization’s size, structure, or industry.
Melissa can help by...
Melissa brings her experience in helping some of the world's largest organizations become crisis ready to your team/audience in an engaging, fun, and impactful way. Learn more about how she can help your delegates build brand invincibility.
If your team would benefit from having Melissa on-call to help with issues as they arise - and better yet, prevent them from arising in the first place - then you'll want to learn more about bringing Melissa in as an advisor for your organization.
Melissa has created a number of resources that have helped organizations around the world be better prepared to manage negative incidents. Download these resources and help your team build brand invincibility.
Following are a few relevant messages from Melissa. If you'd like to see more short videos where Melissa provides tips and strategies for building brand invincibility, click the "watch more videos" link below.
"Melissa spoke to hundreds of our hotel leaders who have to deal with being crisis ready every minute of every day. The value of the content she provided was directly geared to our unique environment, and she kept audiences engaged and entertained while helping them learn valuable skills to take back. Anyone who wants to make sure their organization is INVINCIBLE needs to have her present and share examples and best practices for managing real-world issues and crises."
- Christian Kuhn, Vice President Marketing, All Suites Brands, Hilton
About Melissa Agnes
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.
As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many
others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.
Agnes is the editor of the Crisis Ready Blog, host of the Invincible Brand Podcast, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.
Agnes's book and Crisis Ready Model continue to be adopted into undergraduate, graduate, and MBA programs around the world, and as a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.