By Patrice Cloutier Apart from totally avoiding a crisis (a pipe dream), being truly prepared is the only guarantee that you’ll have a chance to be successful. I’ve been writing for a while now about the five P’s of crisis comms planning: Procedures (simple, intuitive, adaptable – the playbook) People (their training, skills needed, rostering) […]
About Patrice Cloutier
The 7 Deadly Sins of Crisis (Mis)Management
By Patrice Cloutier We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. From Target, to General Motors and Donald Sterling, we have many examples of how NOT to do it. Some people do it right in a crisis. When they do, it pays dividends and […]
How to Deal With the Right Audiences in a Crisis
By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. A key part of any crisis communications plan is identifying key segments of your audience and prioritizing your response efforts. This is made an even harder task nowadays because of social networks and the need for a speedy implementation […]
When Everyone is a Reporter, Everyone in your Organization is a Spokesperson
By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. One of the characteristics of social convergence is the omnipresence of mobile devices equipped with video cameras. It’s how news is made today. As we know, this puts tremendous pressure on organizations to respond quickly when things go south. […]
Flipping The Switch: Going to Crisis Communications Mode
Editor’s Note: This post was written by Patrice Cloutier. Patrice is Team Lead for strategic communications in the Communications Branch of the Ontario Ministry of Community Safety and Correctional Services, and a valued member of Agnes + Day’s Crisis Intelligence Team. There are many definitions of what constitutes a crisis. Far too many to list here. […]
