"Melissa's thought-provoking presentation style spurred exceptional dialogue amongst our team."
- Jeff Martin, The DOW Chemical Company
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Bad things happen to good companies. And issues come in all sort of sizes.
The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real-time.
If a negative situation were to strike your organization, how confident do you feel that your entire team would know precisely what to do? Would they know how to immediately and effectively manage the situation in a way that results in increased stakeholder trust and loyalty?
In this program, Melissa Agnes, provides an applicable roadmap for helping you build an invincible brand through effective communication, issue management, and crisis readiness, resulting in increased organizational trust, credibility, and goodwill.
In this session, you will:
- Prepare for what you need to expect, deal with, and overcome when things go wrong
- Learn ways to exceed stakeholder expectations when it matters most
- Discover techniques to empower your team to make smart decisions that are focused on stakeholder-experience and relationship-strengthening
- Identify the difference between an issue and a crisis, and respond appropriately in real-time
- Discover the roadmap to brand invincibility
Our team was extremely good and you made us even better. Phenomenal presentation and discussion. Learned much!— Scot Wheeler (@ScotBWheeler) April 15, 2018
“I had the pleasure of attending your session and hearing you speak. I just wanted to tell you how much I enjoyed, appreciated and learned from you yesterday. I have been to quite a few events with various organizations over the past year since joining Marketwired, and yours was by far the most personally enriching and relatable. Thank you!”
- Melissa R. Shriqui
"The value of Melissa's content was directly geared to our unique environment, and she kept audiences engaged and entertained while helping them learn valuable skills to take back. Anyone who wants to make sure their organization is INVINCIBLE needs to have her present."
- Christian Kuhn, Vice President Marketing, All Suites Brands, Hilton
Bulk discounts for Crisis Ready are available for your participants
Help your participants apply Melissa's takeaways directly into their business.
No matter the size, type, or industry of the business, Crisis Ready was designed to provide your delegates with the insight into how to be perfectly prepared for anything life throws at them. Organizations that are crisis ready are more than just resilient. They’re INVINCIBLE. Crisis Ready is the ultimate roadmap to business invincibility.
About Melissa Agnes
Founder and CEO of the Crisis Ready Institute, Melissa Agnes is a recognized leading authority on crisis preparedness, reputation management, and brand protection. Agnes is the creator of the Crisis ReadyTM Model and author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.
As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms,
technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.
A university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU, Columbia and McGill. Her book and Crisis ReadyTM Model are globally recognized as having elevated industry best practice and are currently taught in dozens of higher education courses around the world, including at Harvard University and by Homeland Security.
Agnes currently sits on the panel tasked with developing the International Standard for Crisis Management— Guidelines for developing a strategic capability, ISO 22361. She also sits on the Police Professional Standards, Ethics and Image Committee for the International Association of Chiefs of Police (IACP); and on the Global Advisory Council for The Institute for Strategic Risk Management (ISRM), an entity established to help world leaders understand, evaluate and strategically prepare for rising global risks.
In 2015, Agnes gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. She is also the editor of the Crisis Ready Blog, the host of the Invincible Brand Podcast, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.
“Melissa brings innovation and freshness to the important topic of crisis management.”
- Conference Attendee, Ministry of Defence of R. of Macedonia