Downloaded tens of thousands of times by organizations and students around the world, the following crisis ready resources were designed by Melissa Agnes to provide you with additional tools for implementing a crisis ready culture, and building brand invincibility.
By Melissa Agnes
Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don’t occur—and even if they do, they’re instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill.