Crisis Ready Resources
Over the years, Melissa has designed a library of crisis ready resources to help organizations like yours further their crisis readiness and build brand invincibility. These resources have been downloaded tens of thousands of times by organizations and students around the world and are all available to you. Discover these resources and their functions by scrolling through this page.
Crisis Ready: Building an Invincible Brand in an Uncertain World, by Melissa Agnes, is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don’t occur—and even if they do, they’re instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill.
This 6-part webinar series guides you through the precise process I take to help my clients become crisis ready and build brand invincibility—so that you can do the same for your organization or clients. "Melissa is not only thorough, providing a lot of detail, but she provides really helpful examples. Even when using hypotheticals to explain something, they are extremely descriptive and allow me to visualize and apply it all to my specific organization and situation." – Webinar attendee
Issue Management Response Flowchart
This flowchart provides your team with a resource to respond appropriately to any negative incident that may strike.
Internal Escalation Protocol
Having an effective internal escalation protocol is an important part of your crisis ready program.