Crisis ReadyTM Resources
Over the years, Melissa Agnes has designed a library of Crisis ReadyTM resources to help organizations like yours further their crisis readiness and build brand invincibility. These resources have been downloaded tens of thousands of times by organizations and students around the world and are all also available for you and your teams to use.
Crisis Ready: Building an Invincible Brand in an Uncertain World, by Melissa Agnes, is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don’t occur—and even if they do, they’re instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill.
Issue Management Response Flowchart
This flowchart provides your team with a resource to respond appropriately to any negative incident that may strike.
Internal Escalation Protocol
Having an effective internal escalation protocol is an important part of your Crisis ReadyTM Program.
Formula for Detecting Negative Virality
Quickly detect the heightened probability of an incident garnering unwanted public attention.
Formula for Responding to Emotional Relatability
This Crisis ReadyTM Formula helps your team effectively de-escalate highly emotional situations.
This 6-part webinar series guides you through the precise process I take to help my clients become crisis ready and build brand invincibility—so that you can do the same for your organization or clients.
"This is one of the most valuable courses I've ever done!" – Webinar attendee