Some of Melissa's clients include...
Being crisis ready means that your brand isn’t just able to withstand the bad, but it’s able to transform any negative situation into something that has a positive outcome for your organization—making your brand INVINCIBLE.
How Melissa's advisory services can help
Let's face it. Sometimes negative events occur when we least expect them (just ask Crock-Pot). From customer complaints that go viral, to internal team issues that impact productivity and morale, to supplychain issues that frustrate customers... it's not always or only about the big crises, but the every day issues that can have an impact on your business's operations and reputation. When these events occur–and better yet, before they do–if yours is like many organizations, then your team could benefit from having a partner that will be committed to helping you spot risk and turn it into opportunity before it materializes.
Melissa Agnes is that partner. President of Agnes + Day Inc, Melissa works closely with organizations around the world, acting as a crisis management advisor who provides strategic support in preventing the preventable risks and helping her clients remain at the cutting edge of their crisis readiness. While this type of real-time issue and crisis management advisory is custom-tailored to meet each client's specific needs, following are some examples of what this type of service often includes:
- Assessment and advising on effective response of real-time risks as they occur.
- Analysis of reputational and other risks involved with new business strategies, industry and/or regulatory changes, product launches, marketing campaigns, communications, etc., in order to mitigate any oversight of potential risk and its escalation.
- Advisement on the evolution of the organization’s high-risk scenarios and stakeholder expectations, e.g.: new real-time risks and challenges to be aware of and incorporate into the organization’s crisis ready program.
If this type of partnership could benefit your team, giving management comfort in knowing that the team has access to an experienced crisis management professional acting in the best interest of the organization, then reach out to learn more about Melissa's advisory services and availability.
"Melissa Agnes proved to be highly effective in helping Domtar modernize its crisis preparedness program. As a result, we are better prepared to manage issues as they arise, while avoiding mistakes and minimizing risks. Melissa accomplished this with a critical review of our procedures and plans, a customized exercise that engaged our entire team, and continued assessments of areas for continued improvement."
– David Struhs, Vice President Corporate Services, Domtar
The Crisis Ready Model takes any organization from its current level of crisis readiness, straight through to building an INVINCIBLE brand.
Becoming crisis ready is a process. It’s not something that just happens overnight. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which is the ultimate benefit of being crisis ready.
This process is based off of the Crisis Ready Model, which is the model that Melissa has developed throughout her years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready and build brand invincibility.
About Melissa Agnes
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.
As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many
others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.
Agnes is also the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.
As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.
"We brought Melissa in to advise on crisis communication with embassies with which we have close contact in Seoul. Crisis communication is of utmost importance in our environment, as tension between South and North Korea fluctuates on a weekly basis. Melissa led the discussion on various crisis communication strategies where she provided the benefits and disadvantages of each. She introduced many of the diplomates to various new communication tools and strategies that could be implemented when communicating with our citizens in South Korea. Her command of the subject, as well as her presentation skills were phenomenal, and each embassy representative commented on the high value she brought to the discussion. Her advisory was a catalyst which enabled discussion on the creation and application of common communication strategies in crisis situations, by embassies in Seoul."
– Charles Longtin, Counsellor (Management) and Consul at Global Affairs Canada, South Korea
Building an Invincible Brand in an Uncertain World
By Melissa Agnes
No matter the size, type, or industry of your business, Crisis Ready was designed to provide your team with the insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. They’re INVINCIBLE. Crisis Ready is the ultimate roadmap to business invincibility.