Melissa's book and Crisis Ready Model continue to be adopted into undergraduate, graduate, and MBA programs around the world.
Being crisis ready means that your brand isn’t just able to withstand the bad, but it’s able to transform any negative situation into something that has a positive outcome for your organization—making your brand INVINCIBLE.
Crisis Readiness is Cultural
The Crisis Ready Model takes any organization from its current level of crisis readiness, straight through to building an INVINCIBLE brand.
Becoming crisis ready is a process. It’s not something that just happens overnight. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which is the ultimate benefit of being crisis ready.
This process is based off of the Crisis Ready Model, which is the model that Melissa has developed throughout her years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready and build brand invincibility.
Like the steps of a pyramid, the Crisis Ready Model has five distinct phases that build on each other, furthering the mindset, skills, and tools required to implement a crisis ready culture and thus build an invincible brand.
The Crisis Ready Model is also the foundation of Melissa's book, Crisis Ready—Building an Invincible Brand in an Uncertain World. In the her book, Melissa guides you through the exact process of using the Crisis Ready Model to build brand invincibility. Learn more about Crisis Ready here, or order your copy on Amazon.
Discover the five phases of becoming crisis ready
Building an invincible brand requires a commitment
While there are five phases of the crisis ready model, just because you’ve reached phase 5 doesn’t mean you’re done. Building, implementing, and maintaining your crisis ready culture requires an everyday, proactive commitment.
The “hard work”—building the foundation of your crisis ready program and moving along the crisis ready spectrum—might be complete, but in order to maintain the results of that hard work, you have to make the choice, consistently, to continue to foster and reward the right mindset and actions within your organization. This means that the five phases are continuous.
At first, you may find it’s a conscious effort to make crisis ready choices, but once you start living and breathing a crisis ready culture, it will become a part of who you are—and will result in building an invincible brand that can successfully overcome any storm in a way that increases stakeholder trust, credibility, and goodwill for your organization.
Some of Melissa's clients include...
The book to help you build an INVINCIBLE brand.
"Crisis Ready serves as a strategic blueprint to help organizations prepare for and successfully navigate turmoil, all while building trust and confidence with their stakeholders."
– Chris Hsiung