"Intelligent. Intuitive. Unabashedly gutsy. Melissa Agnes dismantles crisis cliché, shakes you awake, and takes you on a compelling and insightful journey that will ensure your organization is crisis ready."
– Scot Wheeler
Building an INVINCIBLE Brand in an Uncertain World
The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real-time.
No matter your level of security, due-diligence, or control, the reality is that we live in uncertain times. Organizations are prone to a multitude of risks that can attack from every angle. When your team is crisis ready, your organization is prepared for anything and everything that the modern world can throw at it.
In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. She uses this experience to provide your organization with a clear roadmap to implementing a crisis ready culture–and thus building an INVINCIBLE brand.
Crisis Ready is not about crisis management.
Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don’t occur—and even if they do, they’re instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill.
No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. They’re invincible. Crisis Ready is your roadmap to business invincibility.
Who was Crisis Ready written for?
In Crisis Ready, Melissa Agnes provides the precise roadmap for building an invincible brand. Discover how it applies to your organization, and will provide your team with the required skillset to instinctively manage any negative event in a way that fosters increased trust with your stakeholders.
"This is the crisis book we all have been waiting for," proclaims Karen Freberg, Associate Professor in Strategic Communications at the University of Louisville. Discover how Crisis Ready was designed to be integrated into your college or university course curriculum.
The work that Melissa does to help government officials, law enforcement, municipalities, and public safety professionals become crisis ready, is held very near and dear to her heart. So, it only made sense for Crisis Ready to be written with these professionals in mind.
About the author
Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.
As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and
municipalities, law enforcement agencies, global non-profits, universities, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.
Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.
As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.
Some of Melissa's clients include...
What people are saying about Crisis Ready.
"Melissa – it was less like you wrote a book and more like the closest anyone would come to listening to you talk about this stuff in person... Which you’re obviously incredible at. There’s an authenticity there that caught me off guard at first–I mistook it for unpolished, but I realized I went in expecting a more rigid, standard, self-help / professional development book. Instead it became this unbelievably refreshing alternative–I was basically listening to you tell me about all the strategies and concepts that clearly you do so well, but it wasn’t coming out of your mouth...you used a pen instead. (Well, a computer–but you know what I mean).
You’ve written something really special, and for the same reasons your clients love you and keep coming back, I think your readers will be hooked too. They’re actually getting the next best thing to flying you out to their boardroom."
"Crisis Ready is a compelling reminder that managing a crisis is not the same as managing a company. If you think the same management techniques that allow you to win at business will enable you to weather a crisis – you are doomed.
In a crisis, emotions run high, people revert to habits instead of the plan, information travels quickly – whether it is accurate or not, and the effects of your decisions can be long-lived. Don’t allow the crisis management plan sitting on your shelf give you a false sense of confidence. Read this book and then get to work at making crisis management muscle memory for your organization."
– David Struhs, Vice President, Corporate Services and Sustainability, Domtar
"Melissa Agnes gets it! Preparedness—or being ready—is the key to crisis management. In business, as in life, a crisis never gives us advance notice of when and where it will show up—and its ripple effects can reach far into the deep corners of the entire organization. Agnes teaches us that the key to dealing with a crisis is to anticipate all the places it can strike, and then go there and lie in wait with a plan. Shame on you if you are surprised by a crisis!"
– Shelby Yastrow, Retired General Counsel, Executive Vice President and Secretary of McDonald's
"Every business of any size needs to read Crisis Ready. Melissa Agnes demonstrates why she is a leading authority on timely, intelligent and appropriate management and communications in moments of crisis. If United Airlines had read this book in 2009 my United Breaks Guitars YouTube video would never have happened. I'm almost glad she hadn't written it yet."– Dave Carroll, Singer-songwriter, Speaker and creator of United Breaks Guitars
"Intelligent. Intuitive. Unabashedly gutsy. Melissa Agnes dismantles crisis cliché, shakes you awake, and takes you on a compelling and insightful journey that will ensure your organization is crisis ready."– Scot Wheeler, Retired Global Director of Issues Management and Crisis Communications, The Dow Chemical Company
"Speaking as a communications professional, there is no one better at crisis communications than Melissa Agnes. She has a calm and patient way of looking at the entire picture, assessing the challenge, and providing recommendations that work in less time than it takes you to say "crisis communications".
As social media came into the fold, she was one of the first—and most trustworthy—professionals to explain the differences between a crisis, an issue, and a quick social media event. She goes into each of these in-depth in Crisis Ready, while also providing a smart roadmap to help you build your reputation so when there is a crisis, you're prepared. With case studies, homework, rules, and tests, you will find yourself ready to handle anything by the end of the book. Read it, absorb it, take lots of notes, and create your crisis ready program."
"The speed of crisis in the digital age can quickly overwhelm organizations ill-prepared with outdated strategies centered around press releases, and bureaucratic layers of approvals for communication. Crisis Ready serves as a strategic blueprint to help organizations prepare for and successfully navigate turmoil, all while building trust and confidence with their stakeholders."– Captain Chris Hsiung, Law Enforcement Executive
"The ultimate guide to doing things right before it all goes wrong. Every businessperson should have a copy of Crisis Ready on their desk."– Jay Baer, founder of Convince & Convert, and author of Hug Your Haters
"Crisis Ready is the book that bridges the strategy and creativity of crisis and risk communication effectively. Melissa Agnes creates actionable steps that focus on not just identifying the relevant issues and challenges happening in society but discusses in detail how to address them in a systematic and strategic manner, while providing concrete and real cases studies to tie in the various concepts.
In Crisis Ready, Melissa guides the reader through the various steps that need to be considered when looking at creating a crisis ready mindset, which I feel is essential for young professionals and students to have as they enter the workplace. Each time I was reading Crisis Ready, I was bookmarking pages and using my highlighter. This is the crisis book we all have been waiting for-it's current, integrated within all business and communication disciplines, and provides enormous resources and applied exercises to test your crisis and risk knowledge.
Crisis Ready, by Melissa Agnes, should be on everyone's bookshelf as the must-have guide for strategic and creative execution of crisis and risk communication. I can't wait to add this to my classes as a required reading!"– Karen Freberg, Associate Professor in Strategic Communications, University of Louisville