Editor’s Note: The following is a guest post by Jane Jordan-Meier, author and CEO & president of The Media Skills Academy. The CEO is (or should be) the most prized communications asset at a company’s disposal. He or she drives corporate strategy and gives voice to performance and progress. The CEO establishes the building blocks of […]
To CEO or Not? Who makes the best Spokesperson in a Crisis?
Note from the editor: I’m very pleased to be sharing with you a guest post from crisis management trainer, Jane Jordan-Meier, author of The Four Highly Effective Stages of Crisis Management: How to Manage the Media in the Digital Age. The choice of spokespeople in a crisis is critical. How they communicate can be a […]
