In the DDoS attack that left some of the world’s online leaders in the dark last week, did Dyn, Inc. – the target of the attack – prove to be #crisisready? I explore this question in this week’s #crisisready video. Take a look:
Related links you may find interesting:
- Dyn’s official response to the DDoS crisis
- Dyn’s response to the incident on Twitter
- Don’t Let Your Business Go Dark: How To Manage A DDoS Crisis
I’d love to hear what you think!
Comment below or use the hashtag #crisisready on Twitter and let’s continue this conversation.
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.
the company Dyn Inc. is pronouced like “dine”
Thanks for the correction, A T.
Correction…..I spelled “pronounced” incorrectly. Sorry
Hey, we all make mistakes. Don’t worry about it. ;o)
You are incorrect. Dyn actually did suffer and rightfully will continue to suffer a reputation loss. Their marketing group sold their services as a service that will not go down, and they charged the fees associated with this promised uptime. The truth is that this is their largest outage, but this is their third partial / full outage in 16 months.
They sell their services and marketing fears and make false promises. Their claims of the attack size are exaggerate and the technical people that understand this know the difference.
I suppose time will tell as to whether or not Dyn has / will suffer a reputational impact as a result of this incident. At the moment, I haven’t seen evidence of your statement, though that may or may not change. I’ll keep my eyes open.
Sincerely,
Melissa