One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another. Depending on the size and structure of […]
About Melissa Agnes
Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books
We hear about cybersecurity incidents happening all the time. Most often, we hear about the massive breaches that happen to the biggest of brands. But the truth is that cybersecurity incidents are a threat that can happen to any and every company. You don’t have to be a massive household name to be targeted. While […]
How To Detect The Risk Of Negative Virality
A common fear when it comes to issue and crisis management is the uncertainty around virality. Which makes sense. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral* against their organization. But what if I told you that it doesn’t have to catch you by surprise? That there is a […]
How To Never Lose A Customer Again
How you make your customers feel… is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility. Author and Customer Retention Expert, Joey Coleman, joins the Invincible Brand Podcast to discuss strategic ways to foster a culture whereby increased customer […]
Building Brand Invincibility Requires Intentional Attention
How to systemize the process of giving attention to the right things. In a world where distractions are thrown at us at every corner, Attention Expert, Neen James, joins the Invincible Brand Podcast to share techniques for being mindful and intentional about where you dedicate your attention in a way that helps you prioritize the […]
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