I received the following letter today from a client and it spoke to me. It spoke to me because of how pure, true and relatable this message is. I’ve chosen to share it with you because I want you to know that the fear you are likely experiencing amidst the Coronavirus (COVID-19) crisis is normal […]
About Melissa Agnes
A Crisis Ready World Is All Of Our Responsibility — Let’s Discuss The Individual Steps Towards Achieving This.
I sit on the Global Advisory Board of the Institute for Strategic Risk Management (ISRM)—which is an amazing organization that I’m extremely proud and honored to be a part of—and I’ll be in Geneva this coming week to attend and partake in a symposium they’ve put together for the advisory council and other global leaders […]
When Designing Controls Around Your Crisis Communications, Don’t Do This!
One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another. Depending on the size and structure of […]
Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books
We hear about cybersecurity incidents happening all the time. Most often, we hear about the massive breaches that happen to the biggest of brands. But the truth is that cybersecurity incidents are a threat that can happen to any and every company. You don’t have to be a massive household name to be targeted. While […]
How To Detect The Risk Of Negative Virality
A common fear when it comes to issue and crisis management is the uncertainty around virality. Which makes sense. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral* against their organization. But what if I told you that it doesn’t have to catch you by surprise? That there is a […]
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