About Melissa Agnes

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. Learn more about Melissa and her work here.

How To Form Crisis Ready Legal Alliances and Practice Compassionate Compliance

October 9, 2018 By Melissa Agnes Leave a Comment

Gaining legal’s support and buy-in for your crisis readiness can sometimes be a challenge, but when achieved, can become one of your most powerful allies. You can also listen to this episode on iTunes, Spotify, Stitcher, and YouTube. Jackie Ford, partner at the law firm Vorys, Sater, Seymour and Pease, joins the Invincible Brand Podcast […]

Building Brand Invincibility Requires Conscious Compassion

October 2, 2018 By Melissa Agnes Leave a Comment

A culture of compassion requires consciousness. How compassionately conscious is your brand? You can also listen to this episode on iTunes, Spotify, and Stitcher, and YouTube. Nearly ten years after Dave Carroll’s United Breaks Guitars video series went viral and helped change the landscape of issue and crisis management for brands, Dave joins the Invincible […]

Crisis Ready Q&A: How Can You Merge Your Expertise Into A Career In Crisis Communication?

September 25, 2018 By Melissa Agnes Leave a Comment

This month’s question: “I have been a digital journalist, reporter and TV producer for the last 10 years. I am interested in merging my skills in breaking news coverage into a career in crisis communications. I’d love to speak with you to hear your thoughts around how I can merge my journalism career into a […]

Behind The Scenes of the Chipotle E. Coli Crisis, with William Espey

September 18, 2018 By Melissa Agnes Leave a Comment

How Chipotle’s mindset and culture helped them manage their E. coli crisis, even though they were not technically crisis ready at the time. You can also listen to this episode on iTunes, Spotify, and Stitcher. William Espey, the man responsible for the voice of the brand that is Chipotle, joins the Invincible Brand Podcast to […]

How To Instil A Culture That Lends To Your Brand’s Invincibility

September 11, 2018 By Melissa Agnes Leave a Comment

Discover strategies and techniques to assess, implement, and strengthen your organization’s culture in a way that will lend to your brand’s invincibility. You can also listen to this episode on iTunes, Spotify, Stitcher, and watch it on YouTube. Mike Ganino, company culture expert and author of Company Culture For Dummies, joins The Invincible Brand Podcast […]