Social Media Crisis Communications Quick Tip #2

Here’s today’s social media crisis communications quick tip:

Leverage video in a crisis. Especially if you’re already using video within your marketing and social media campaigning, don’t forget about it when it comes to your crisis communications.

The benefits that video presents to your brand in a crisis:

• It connects you with your audience
• It helps you show your true concern and sympathy
• It helps humanize your brand
• It is great for search engine optimization
• It helps you communicate your message without risk of misinterpretation

A couple other things to remember:

• Title the video the name of the crisis, adding “[Your Brand name] responds”
• Use targeted keywords within the content of your video – yes, Google crawls your video’s words!
• Upload the video to YouTube AND any other video viewing channel you and your market uses
• Publish the video to your blog and/or corporate website with a brief write-up (this will help for SEO as well)
• Share it to your social media channels
• Do not delete the video post crisis

So absolutely don’t forget to leverage video within your crisis communications!

Stay tuned for tomorrow’s social media crisis communications quick tip #3!