Social Media Crisis Communications Quick Tip #4

Here’s today’s social media crisis communications quick tip:

Keep the lines of internal communications open at all times during and proceeding a crisis. This doesn’t just mean from department to department, but from region to region if your company or organization is global.

Doing this will ensure that:

• All departments, brands and/or regions are aware of the current situation
• All departments, brands and/or regions know what is expected of them in this time of crisis (do they need to temporarily halt marketing campaigns? Where are they to send inquiring customers, fans, reporters, bloggers and family and friends?)
• Important news, updates and new developments will travel quicker
• The entire team will work as an efficient team to regain control and resolve the situation

It’s important! Open up those lines of internal communications during a crisis. What’s the best way to do this? By means of a strategically developed intranet.

So this marks the end of our week of “Short tips you won’t want to miss for social media crisis communications”! I hope you’ve enjoyed the brevity of each post this week, and that the tips were of value to you!

Melissa Agnes

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.