YouTube is making it easier for people to live stream straight from their YouTube accounts. It used to be that you needed thousands of YouTube subscribers in order to enable this feature, but as of recently, all you need is one hundred.
As video and pictures are the two types of content that garner the most attention – therefore have the highest viral-potential – this is an important update for your crisis teams and social media teams to be aware of. On one hand, it presents some interesting opportunities to your organization. On the other hand, it presents some serious risks that need to be assessed, analyzed and planned for.
It’s important to stay current on new and emerging social media features, trends and platforms (and this is the blog to help you do so!). Keeping current allows you to embrace social media and today’s technology, while preventing and planning for the risks that threaten your organization’s reputation and bottom line.
If you haven’t done so already, be sure to subscribe to this blog to keep current on all aspects of your organization’s crisis and issues management.
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.
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