Editor’s Note: I’m pleased to provide you with a guest post by Carlos Victor, general manager of CVComunicar Consultancy and a professor of Online Reputation Management in Madrid, Spain. Traditionally, one of the most complex tasks multinational companies have is the management of the brand message through different geographies. This task has become even more difficult in […]
Information Leakage: How To Deal With It
Editor’s Note: The following is a guest post written by corporate communications executive, Carlos Victor. It looked like a scene taken from the Police Academy movie (or Dumb&Dumber…), but this actually happened in a neighbourhood of Barcelona, Spain: two policemen fooling around while driving, enjoying a funny, private moment. The only problem: the wife of one of […]
Social Media and Online Reputation Crisis in the London Olympics: Lessons Learned
Editor’s note: This is a guest post by my colleague, Carlos Victor of CVComunicar Consultancy, in Spain. This post originally appeared in Spanish on Carlos’ blog, Crisis de Reputación Online. Social Media and Online Reputation Crisis in the London Olympics: Lessons Learned The risk of a reputation crisis in social media was this year’s headache for […]