Last year, the Edelman Trust Survey showed that only 38% of people/consumers around the globe trust CEOs. But yet when it comes to dealing with and responding to a global crisis of any sort, CEOs are expected to be up-front and centre, showing their concern and connecting with the public in a positive way. But with […]
Social Media Monitoring: Don’t Get Caught With Your Pants Down Like “Just Jeans”!
Let me ask you a question: How often do you monitor your Facebook Fan page? If someone started writing comments to your fans from your fan page, pretending to be you and causing havoc, how long would it take you to notice? I ask because this exact situation recently happened to the brand “Just Jeans”, […]
Your Online Reputation Management Guide For 2013
Your online reputation is your brand’s reputation. Today, word of mouth exists primarily online. Reviews, searching, trends… they all exist online. So when someone says something about your brand, or wants to know something about your brand, guess where they go. You got it! They go online. From our smartphones to our tablets and computers, […]
Your Favourite Social Media Crisis Management Posts of 2012
With over 200 posts published to this blog in 2012, I’ve noticed that certain posts seem to have peeked your interest more than others. Below you’ll find links to the most read and shared articles on this Social Media Crisis Management blog, from 2012. Online reputation management posts: 7 Ways To Handle Viral Images Posted […]
Weekly Hot Topics: Reflections and Forecasts for 2013
Sexism is Alive and Well – and a Major Risk Issue Sexism presents a major risk to organizations, as seen within this post. Discover how companies should respond and protect themselves from such risk. Online Crisis Management Reflections of 2012 and Forecasts for 2013 – by Karen Freberg Karen Freberg, professor in Strategic Communications and […]
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