Manager’s Guide to Crisis Management, by Jonathan Bernstein of Bernstein Crisis Management Inc., is one of my favourite recent reads, as well my recommended read for the month of May. For today’s post I thought I’d leave you with a passage that both Jonathan and myself thought you would enjoy! The Future of Crisis Management […]
Does Saying You’re Sorry in a Social Media Crisis Put You at Legal Risk?
If you speak with companies or organizations who have faced a social media crisis, many of them will tell you that one of the biggest lessons they’ve learned was that saying they’re sorry and being honest about the mistakes they’d made allowed them to reach a turning point within the crisis. When I interviewed Frederic […]
Questionnaire: Should Your Company or Organization Invest in a Social Media Crisis Plan?
You hear that there’s risk involved with social media marketing, but how can you be sure that this risk directly applies to you and your company or organization? Perhaps you’re wondering just how much risk there could possibly be and how important it is for you to invest in a social media crisis management plan. […]
6 Steps to Correcting Online Rumors About Your Brand
I often say that rumors, since based on untruths, do not qualify as a full-on crisis. However, what if the rumors are beginning to go viral and becoming so overpowering that nobody is listening to the facts you’re trying to release to prove their falsehood? Not only is this a stressful situation, but in this […]
When Should You Take Negative Criticism or Discussions Offline?
This is a good question! When should negative criticism that gets posted to your social media channels be taken to, and dealt with, offline? There are so many ways to deal with negative criticism and negative comments that get posted to your online channels, and sometimes taking the matter offline is your most strategic option. […]
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